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newwavemagazine •

Back In Time: SB Dunk Edition

The SB Dunk sits comfortably next to the Air Force 1 and Air Jordan as one of Nike's most iconic silhouettes. But we can't get into the SB Dunk without talking about the Dunk High!

In 1985, Nike debuted their Dunk High - a name clearly hinting at what would be its origins in the realm of hoops. The high-top basketball shoe was crafted to lean heavily into college basketball culture, forming the cornerstone of their successful marketing campaign under the slogan "Be true to your school".

Of all
newwavemagazine •

Tale of the Trophy Room AJ1 Low "Away"

Setting aside the controversy that surrounds him within the sneaker community, we've got to give credit where credit's due for Marcus Jordan's collaborative efforts on the Trophy Room Air Jordan 1 Low OG "Away".

A black and red colour combination isn't anything new for Jordan silhouettes, as it pays a deliberate homage to Michael Jordan's Chicago Bulls era. In fact, the inspiration for this reverse black toe AJ1 Low traces back to a Sports Illustrated image, capturing Jordan during his rookie y
newwavemagazine •

Your (Not So) Favourite Air Max?

It's been three years in the making, and come March 26 aka Nike Air Max Day, Nike will have launched the 'first' from their classic Air Max collection that incorporates Dynamic Air.

The design places a strong emphasis on maximizing various elements, ensuring optimal comfort, mobility and energy. In the midsole, you'll find a four-tubed Nike Air unit with a dual-pressure chamber, providing a buoyant and lightweight feel with each step.

While there's plenty more to explore about the technology,
newwavemagazine •

A Bold But Not So Bald Puma Avanti

Whilst we're awaiting her next album - which may or may not come - we can still take a moment to appreciate the craftmanship Rihanna has dedicated in her partnership with Puma.

Towards the end of 2023, we saw the Barbadian artist and businesswoman revitalise the Puma Avanti silhouette introducing black, dark myrtle, club navy and aged silver tones. It's been five months and they're back again, this time with a twist.

Now, this isn't going to be everyone's cup of tea, but the upper is coated in
newwavemagazine •

Calling All C.P. Company and Asics Connoisseurs

Every brand... well most brands experience a debut collaboration, and these two have united for their first-ever partnership.

The pair soft launched their joint GEL-QUANTUM 360 VIII silhouette at their Paris Fashion Week pop-up, and it's safe to say our expectations were met.

Asics embodies the philosophy of "Anima Sana In Corpore Sano" - sound mind in a sound body. This Japanese sportswear company was founded to uplift people's minds in post-war Japan, recognising the transformative power of
newwavemagazine •

Year of the Dragon Releases Has Everyone Fired Up

As Chinese New Year (CNY) approaches, there has been a surge in discussions surrounding special edition releases, with two particular pairs capturing the attention of many.

The Air Jordan 1 Low OG “Year of the Dragon” was released on January 24th 2024 in selected regions and on February 6th 2024 in the UK.

Images reveal that designers selected culturally essenced colours representing the 2024 Chinese Zodiac Sign’s authority, prosperity and good luck. Beautiful details of oil green dragon scale
newwavemagazine •

A Love/Hate Relationship With Fila

With all due respect, being a teenager in the early 2010s you didn't want the embarrassment of having a pair of Fila trainers on. However, that wasn't always the case.

The rise of Fila's footwear in the market began once Grant Hill (GH) signed an endorsement deal with them in 1994, right after completing college. Upon entering the NBA draft, he was chosen as the third overall pick by the Detroit Pistons. At this stage, Fila likely realised they made the right move.

Grant Hill's mid-top silhoue
newwavemagazine •

AURALEE Are At It Again

Paris' Fashion Week frenzy is already underway with new designs and collaborations unveiling.

AURALEE and New Balance have been renowned for their footwear partnerships dating back to 2021, with joint efforts on the R_C2, 550, XC-72, 2002R and RC30 models.

Each collaboration has maintained various crafty, minimalist and vintage styles adopting monochromatic colour palettes that are usually in high demand.

Reuniting once again, the pair have teamed up on the New Balance 990v4 silhouette - show
newwavemagazine •

Eyes on Ishod's Latest Signature Shoe

Merely two years since debuting his first signature shoe, Ishod Wair has captured considerable attention with the launch of his second, the Nike SB Ishod 2.

For context, he's a renowned professional Skateboarder admired for his skills on a board and distinctive sense of style. Initially taking up the sport because "it just looked fun", he has achieved commendable milestones. Among them, he was named Thrasher Magazine's Skater of the Year in 2013, only two years into his non-amateur career - mar